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45 Years behind the lens

Wade McKoy has been photographing ski action since 1976. In the '70s and ’80s, he was among the first to document the budding, big mountain ski culture about to explode in Jackson Hole. A native of the Deep South, McKoy moved to Jackson, Wyoming, at age 22 from his hometown, Jackson, Mississippi. Soon, the place and its skiers fostered his development as a photographer, writer, skier, and mountaineer. These photos are a testament to the skiers he has worked with and the stories they have to tell. McKoy’s work behind the lens has been featured in many publications: Powder, Ski, Skiing, Outside, Backcountry, Men’s Journal, and National Inquirer. Past commercial clients include Marmot, The North Face, Patagonia, and Mountain Hardwear. For 20 years he documented ski ascents and culture in China, Russia, South America, Africa, India, Kashmir and Antarctica. Co-publisher of the Jackson Hole Skier magazine from 1985 to 2020, McKoy is now editing his images from 31 years shooting film and 14 years shooting with digital cameras. These storied photos will highlight McKoy's future books, The Arc of Skiing and People I've Known, Places We've Skied. A character behind and in front of the lens, McKoy has appeared in ski films Someday, Somebody Will Ski That, SWIFT. SILENT. DEEP., and is featured in a Salomon Freeski TV  segment, McKoy's Tetons.

Wade McKoy is designated a "Trusted Art Seller" with The Art Storefronts Organization, which means you can shop with confidence and know that we stand behind the quality and value of these products.  

All photographs © Wade McKoy. All rights reserved. No photographs on this website may be reproduced in any form. 

Top photo of Wade McKoy by Tom Turiano. Gallatin Peak, Montana, 1990s.


"Now 69 years old, after a 45-year career photographing and writing about skiing and ski mountaineering, for the first time I’m able to say 'yes' to the question, 'Can I get a print of that?'”


"Light is all-important. Backlight, sidelight, and low-angle light are best. Good snow quality and interesting terrain are equally significant, but the skier is the foremost element."

Career Highlights

Senior Photographer, POWDER magazine. Staff photographer, Jackson Hole Mountain Resort, 1976-1990s. Corporate work includes expeditions with The North Face, Marmot, Patagonia, Mountain Hardware.

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Please enter your email for a free download of the cover, featuring Tommy Moe, and an opening page with Pepi Stiegler, from my fall 2023 coffee table book, The Arc of Skiing Jackson Hole, 45 years behind the lens with Wade McKoyLinks to those pages will be emailed to you right away. Thanks for your interest.

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